Who is he?
Alexander Hofer is the Senior Consultant and CEO of the H44 Team, a consulting agency specialized in functional design on behalf of the companies belonging to the Horeca sector. The H44 Team works shoulder to shoulder with investors and institutions to find the optimal solutions for that case. Addressed during a webinar, he spent some words on Modbar in relation to the current state of the Horeca industry.
Atto Suites, Alto Adige, Italia
Tranquility
Speaking of design, Alexander argues that the latest trends in design tend towards more aggressive looks; for instance, quite a lot of car designs are moving on from having smoother, softer lines to having an angrier appearance, with abrupt and brutal lines intended to convey power and strength over tranquility.
OLM Nature Escape, Campo Tures (BZ), Italy
Why Modbar
Alexander thinks that Modbar can be one of the products used to convey this sense on tranquility on valuable projects, in a world where less can be more.
Modbar helps empathizing with the clients in a future that is going towards giving more value and importance to the time spent for meals, for eating and for coffee.
Alexander continues: “Modbar embodies a concept, other than having an innovative design, it means that the client is looking in the eyes of the barista while they prepare the coffee, and this immediately creates a bond between them. It is reassuring for us to have Modbar as part of our installations, since it is backed by a solid brand and excellent design.”
Kolfuschgerhof , Colfosco (BZ), Italy