Cafe Case Study: Assembly Hall, Makati Philippines

Modbar - 07.14.22

This post is another in our Cafe Case Study series. We interview cafe owners to learn about the vision behind their space and then ask them a bit about the equipment they chose and why they made that decision.

Use these case studies as inspiration for your own cafe dreams or simply to get a behind-the-scenes look at some beautiful coffee spaces around the world.

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The Details:

Assembly Hall in Makati, Philippines.

All photos courtesy of  Assembly Hall. 

What made you want to open a coffee shop?

One morning, I wanted to work away from the office and was looking for a place around the city that was conducive to work. I realized that our side of Makati (east of the central business district) lacked options.

So I thought I’d create one, the space above my office might be the best option. It is in an understated building in Makati, a bit away from the central business district. It has floor-to-ceiling windows that allow for natural light, which we thought was great.

How would you describe the brand?

Understated, modern, but still familiar and just as comforting.

What equipment are you using to make coffee? Why did you choose this equipment?

Modbar! For me, it was going big or nothing at all. I wanted our business to be taken seriously by coffee connoisseurs despite being away from the center, regardless of being away from central business district. Apart from having a lovely space, we wanted to provide customers with the best possible coffee experience.

Describe your bar or customer flow. break this down for us. how did the equipment influence the flow? or vice versa?

Modbar is in itself a centerpiece. It is prominently displayed on our counters for customers to see right as they enter the hall. That way, they experience the coffee-making process, and the openness removes the possibility of taking shortcuts.

Describe the location/demographics of the area where you opened. Why did you choose this area?

We are located right across from Makati City Hall. The area is home to commercial and residential buildings. It’s also a stone’s throw away from Poblacion, the city’s “hip” neighborhood. We thought that our location was perfect in inviting both demographics inside.

What’s one thing that makes your coffee shop special?

It’s approachable. Not pretentious at all.

We’re not trying to be anyone or anything other than giving customers an excellent space to hang with great coffee.


Interested in connecting with the ASSEMBLY HALL team to learn more?

Find them on Instagram.